""oxxo"" App Store Keywords Research Case | ASOTools
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""oxxo"" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “"oxxo"” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “delta”, “videomate downloader”, “marc anthony”, “frameworks”, “lauren daigle”, “paladin”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “"oxxo"” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword "oxxo" from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
oxxo 44 41 246 206
depositar en oxxo 28 43 248 224
depósitos oxxo 28 29 248 188
oxxo saldazo 19 30 248 202
oxxo pay 12 27 247 216

The search volume of the core keyword "oxxo" in Google App Store reached 44, its difficulty level reached 1, and the number of apps related to it reached 61, among them, there are 7 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
mi OXXO oxxo 44 41
2
OXXO CEL oxxo saldazo 19 30
3
"OXXO" hamster on coke games ≤5 30
4
OXXO Care Cleaners oxxo care cleaners ≤5 30
5
myOXXO oxxo 44 41
6
Préstamos crédito en efectivo cash - OKrédito préstamos 43 9
7
OXXO-1 oxxo 44 41
8
RAOG16OCC eventos oxxo ≤5 24
9
Préstamos efectivo Crédito seguro y rápido prestamo 43 9
10
Academy OXXO 2019 academy oxxo 2019 ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
gasolineras 68 10 247 93
terendyol 55 37 249 188
flores 46 25 250+ 67
verbena 45 30 249 241
oxxo 44 41 246 206

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Tanque Lleno - Gasolina México lleno 31 40
2
GasAll: Gas stations in Spain gasolineras baratas ≤5 30
3
Mis Gasolineras - España gasolineras cercanas 41 19
4
Guía Pemex • Find your station asíste pemex 45 41
5
Gasolina MX gasolineras mx ≤5 30
6
GasGas gasgas ≤5 27
7
GasApp - Gasolina barata en México precio de gasolina al instante ≤5 13
8
Cheap Refuel cheap refuel ≤5 30
9
iRED ired 18 42
10
Gas Station: Car Parking Sim gaz station 83 12

These five keywords: “gasolineras”, “terendyol”, “flores”, “verbena”, “oxxo”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Tanque Lleno - Gasolina México”, “GasAll: Gas stations in Spain”, “Mis Gasolineras - España”, “Guía Pemex • Find your station”, “Gasolina MX”, “GasGas”, “GasApp - Gasolina barata en México”, “Cheap Refuel”, “iRED”, “Gas Station: Car Parking Sim”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “"oxxo"”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “"oxxo"